BUT THINGS have shifted. Debt, low confidence and stifled economic growth, further compounded by COVID-19, have seen enormous pressure being placed on small businesses, one of the hardest hit by the pandemic. Sean Jackson, head of Business Cash Solutions at Investec Bank, provides some insight...

Q: There is no doubt that COVID-19 and the national lockdown have impacted many businesses. What are the shifts that you are seeing happening now?

Of course, we know that the COVID-19 pandemic has had a massive impact on business in SA, and specifically small businesses. The SME sector really struggled in the initial stages of hard lockdown.

Debt, low confidence and stifled economic growth previously experienced were further compounded, seeing enormous pressure being placed on small businesses. Even as the country has progressed and lockdown has eased, this sector is still facing some serious challenges – most notably around cash flow. In fact, one of the biggest shifts seen with SME business is a focus on cash flow. Those that still have access to some sort of cash reserves are now examining ways in which to ensure these reserves are more available to them. This has meant examining shorter-term products as opposed to longer-term investments, as they not only want, but need, access to cash, and quickly.

Unfortunately, for those who are not as fortunate and don’t have access to cash reserves, their challenge is access to finance. While some banks and corporates have ofered payment holidays to help ease current cash flow pressure – an attractive option for any SME that is struggling to pay salaries – it is important to understand that payment holidays are not interest free, and therefore the debt obligations for the business owner may become larger. Unfortunately, this is their only option, outside of government relief programmes.

Another shift taking place is more focus on innovation. Businesses are evolving and shifting to examine new strategies, for sales, cash and sustainability, to adapt their business models to weather the storm – everything from technology adoption internally, to e-commerce oferings externally, is now driving innovation for SMEs far more.

Q:What is the biggest challenge for SMEs? How can they overcome this?

Given that SA is still on partial lockdown, this means that SMEs and all business are still experiencing the impact from a resource and economic perspective. The reality is that in partial lockdown not all business-to-business organisations can operate at full capacity, which is a substantial challenge to their sustainability and supply chain. Additionally, we must remember that not all businesses can operate remotely – and this has placed an even larger burden on those who are unable to do so.

Our business environment operates as an ecosystem and therefore a change for one is a change for many. Unfortunately, this means there is no one solution that will help with this burden, but rather the sum of all parts must work together to help and given that we are likely to see slow recovery in some sectors and knock-on efects in others for many months to come, the challenge around cash flow and access to funding remains a high priority.

Q: How hopeful are you that SMEs can once again be a strong contributor to GDP and employment?

Even with the impact of the pandemic at the moment, we remain optimistic. If we take, for example, that many large companies are themselves struggling and we are seeing hundreds of salaried workforces being retrenched, I believe this may open the country up to far more entrepreneurs.

People need to eat and survive, and to do so, many of these historical salaried employees may turn to opening and running their own business to do just this. Even if just a handful of entrepreneurs start a new busines and they employ one or two people, think of what that can do. The ripple efect down the line is the growth of a stronger and more active sector for the GDP.

If SMEs and business owners get access to far more support and funding, and real focus is placed here, their GDP contribution could become much stronger, within the next 18 months, even to the pre-COVID figures, which in 2019 Q1, accounted for 66 percent of economy-wide employment.

Q: What trends are we seeing in this space?

As mentioned previously, the biggest trend is access to cash flow. However, innovation in this sector is very prevalent. SMEs and business owners who did not embrace technology and e-commerce in the past have now shifted their focus and adapted their business models more swiftly.

Furthermore, the emergence and acceptance of remote workforces is massive.

We have read about the global economy moving towards what is called a ‘gig economy or workforce’ for a while now and organisations locally are adjusting for this. Going forward, it is unlikely that employees will become ‘full-time’ salaried employees for a company. Rather, they will be contracted to perform a set task or job and when completed, paid for this and then they may either move onto another task within the company or to a diferent organisation altogether.

What’s more, the work from anywhere concept, enabled by technology, has now become preferred in many cases and post COVID-19, I believe we will see the acceptance of this gig workforce concept far more, but it will be balanced.

Employees require the flexibility of time to be able to construct their week in the most eicient manner, however, they also want a sense of community and culture – company touch points to brainstorm and grow. As a result, locally we may see a hybrid of the two emerge.

Q. In terms of finance and cash investments – what viable options are available to small businesses?

From a cash investments perspective, any small business owner who does have surplus cash must make sure that their cash is working for them, now, more than ever before. This means that business owners and SMEs are examining products that protect their capital and deliver the best possible return on that cash, while still allowing flexibility for the business. As a result, most small businesses are shortening their cash investments and there are a wide range of products available to them for this.

However, any investment made today must ensure the capital is protected from market risk, especially given the volatility of the exchange rate and equity sectors – so they need to examine something safer. Certainty now is key.

Of course, from a cash finance perspective, we are seeing that the banks are doing quite a lot around their finance packaging and there are also government relief funds available. However, as with any finance option, do not get yourself caught in a debt trap.

Q. For those looking to capitalise on growth opportunities – what should they be considering?

The most important thing when relooking/ changing or buying into a business is to examine whether the existing (or new business) solves a customer need. If you examine any truly successful entrepreneur, they have been successful as they have built a business that solves a customer need. And building this business has not resulted in short-term cash flow, so do not be swayed by this prospect. If a business understands their market and can solve a business need for the long term, then the profits will come. Never chase quick profits.

Q.Do you think now is a good time to start a business?

It is a diicult balance, but as I mentioned previously, given that the corporate landscape is retrenching much of its salaried workforce, people have now been forced into finding new revenues. And it is this type of environment that fosters small business growth opportunities.

Alternatively, we will see businesses examining ways to adapt existing business or revenue streams to get through the pandemic, and this may create new business opportunities and markets.

Q. Lastly, any words of advice and encouragement for SMES?

My hope is that entrepreneurs continue to show resilience. South Africa has weathered this COVID-19 ‘storm’ over the last few months, but it’s going to be a long journey to recovery, so do not expect quick returns. Continue to show grit and that uniquely South African spirit.