Under the theme "Own the Future," the conference reaffirmed the company's growth ambitions and provided a platform to align on strategy, performance, network excellence, and future opportunities across the region.

The annual conference remains one of the most important events on the UD Trucks’ calendar, providing a platform to align the importer and dealer network behind the company's strategic priorities, strengthen partnerships, share best practices and recognise excellence across the business.

For the first time, the opening day was dedicated exclusively to Sub Saharan African (SSA) Markets, reflecting UD Trucks Southern Africa's commitment to expanding its footprint across the African continent and supporting its long-term growth ambitions towards 2030.

The dedicated SSA Markets programme created a platform for collaboration, knowledge sharing and strategic alignment among partners from the continent, reinforcing the importance of Africa in the company's future growth strategy.

Speaking at the conference, Fabrice Gorlier, Senior VP International Sales at UD Trucks, highlighted the critical role played by the dealer network in delivering sustainable business success.

"As customer expectations and the transport industry continue to evolve, our dealer network remains one of our strongest competitive advantages. By driving network excellence, strengthening capabilities, and expanding our market presence, we are positioning ourselves to capitalise on the significant growth opportunities emerging across the region.”

A highlight of the SSA Markets programme was the recognition of top-performing professionals through the UD Champions initiative. The awards celebrate excellence across key dealership functions, including service advisory, technical expertise, parts sales and driver training, reinforcing the critical role that competence and customer focus play in delivering exceptional customer experiences.

Commenting on the significance of the dedicated SSA Markets focus, Graham Kolm, General Manager: SSA Markets at UD Trucks Southern Africa, said "The decision to dedicate a full day to SSA Markets reflects the growing importance of our business across the African continent. We see significant opportunities ahead and are committed to working closely with our partners to strengthen market presence, develop capabilities and unlock sustainable growth. Owning the future means investing today in the relationships, skills and foundations that will drive our success tomorrow."