"Early consignments have already arrived in Middle Eastern markets, taking somewhat longer to reach destination due to adjusted shipping routes, but all feedback indicates that quality is holding up well," said Dr Boitshoko Ntshabele, CEO of the Citrus Growers' Association of Southern Africa (CGA).

Demand in Middle Eastern markets remains in line with expectations. South African suppliers remain committed to servicing their Middle Eastern customers.

All shipping lines are accepting container bookings and are moving cargo via alternative routes that have been put in place following the closure of the Strait of Hormuz. These rerouted services do involve longer shipment times and higher costs, however, but they continue to provide access to Middle Eastern ports. 

Based on current information, role-players are aiming to supply the Middle East and other destination markets largely in line with their original goals set at the beginning of the year. 

The CGA notes, however, that the situation remains fluid and could change as the season progresses. Logistics, transit times, costs and market dynamics are all being closely monitored, alongside developments in global supply to the Middle East from other regions. The CGA has invested significantly in its data and market intelligence capacity, as well as in specialist monitoring and review forums to support key stakeholders with capacity planning in the logistics chain. 

The South African export citrus industry will remain in close contact with buyers and also consider any changes in demand, should it become necessary.

"While conditions may evolve, South Africa’s position for now is clear: fruit destined for the Middle East is being shipped to the Middle East, and supply to these customers remains a priority unless the situation alters dramatically," concluded Dr Ntshabele.

The Middle Eastern market usually accounts for 19% of South Africa's total citrus season exports.