FedEx, the world’s largest express transportation company, has launched a campaign to connect with small and medium-sized enterprises (SMEs) in South Africa. For SMEs, shipping goes beyond logistics - it’s about delivering quality products, hard work, and perseverance. Recognizing the challenges faced by SMEs in navigating countless shipping options, FedEx has launched a new brand video titled, ‘The Shipment’.
Leveraging the multi-year sponsorship of the Joburg Super Kings (JSK) cricket team, the new digital ad showcases why some things are best left to the experts. In it we follow Sibusiso, an SME owner racing against time to get his goods delivered. Along the way, JSK cricketing stars Faf du Plessis, Devon Conway, and Sibonelo Makhanya make cameo appearances as quirky logistics providers. Their hilariously flawed shipping methods deliver plenty of laughs—but not much else. Under the theme ‘give your business the FedEx Factor’, the video’s message is clear: when it comes to reliable, on-time deliveries, SMEs can trust FedEx and its global network.
“FedEx plays a significant role in empowering SMEs. We are proud to be the partner of choice for entrepreneurs, giving them the ‘FedEx Factor’ to succeed. The video displays how small businesses can rely on our expertise, speed and extensive network to deliver their products locally and internationally,” said Nitin Navneet Tatiwala, FedEx vice-president of Marketing, Customer Experience & Air Network (MEISA). “It further signifies our multi-year partnership with JSK as their Principal Sponsor and official Logistics Partner. We look forward to collaborating more with the JSK team to deliver outstanding performances, both on and off the field.”
