ISUZU Trucks celebrates 11-year reign as top brand in sector

ISUZU Trucks proudly celebrates its outstanding 11-year reign as the number one brand in South Africa's cab-over-chassis’ medium and heavy commercial vehicle (MCV and HCV) segments. Despite market challenges, ISUZU Trucks continues to lead the pack, reinforcing its commitment to excellence and customer satisfaction.

Medium commercial vehicle segment: In 2023, ISUZU Trucks maintained a significant presence in the Medium Commercial Vehicle (MCV) segment. The sales results showcase the brand's resilience and market leadership:

  • 2023 total volume: 1,632 units, reflecting a 5.1% decline from 2022's 1,720 units.
  • 2023 market share: 30.8%, indicating a 1.4% decrease from 2022's 32.2%.
  • ISUZU Trucks secured the top volume-selling cab-over-chassis (excluding van and bus) position for all 12 months, with March standing out achieving a remarkable 198 units.

Heavy commercial vehicle segment: ISUZU Trucks' performance in the Heavy Commercial Vehicle (HCV) segment highlights its adaptability and strength in a dynamic market:

  • 2023 total volume: 1,160 units, compared to 2022's 1,223 units.
  • 2023 market share: 21.2%, reflecting a notable 0.7% increase from 2022's 20.5%.
  • Despite a decrease in volume within the segment, ISUZU Trucks has successfully increased its overall market share.

ISUZU Trucks proudly claims the title of the #1 top-selling cab-over-chassis brand in these segments in South Africa. The success is further exemplified by the NPR 400 and FTR 850 models, which stood out as the top volume-selling model derivatives, showcasing the brand's ability to meet diverse market demands.

“We are immensely proud of this achievement and grateful for the support of our valued customers, dealerships, and partners who have played a crucial role in our continued success”, said Craig Uren, Senior Vice President Revenue Generations (SACU) at ISUZU Motors South Africa. He furthermore expressed gratitude for the continued support of customers, dealerships, and partners, stating, "These results reinforce our dedication to providing high-quality, innovative solutions. ISUZU Trucks remains committed to setting industry standards and driving the future of commercial transportation."