Page 21 - Logistics News Sept / Oct 2018
P. 21
Book Review
researchers at MIT conducted more than 250 and I’m not talking about profit versus planet.
interviews with executives from companies The punchline of the book is that it’s not
of all types – from giant multinationals like profit versus planet or people versus planet.
Siemens and Coca-Cola to smaller companies It’s really people versus people: People who
that consider environmentalism part of their are interested in environmental sustainability
corporate mission, like Dr Bronner’s Magic and social responsibility, and people who are
Soaps and Patagonia. The book presents three interested in jobs and being able to afford
business rationales for sustainability: Cutting stuff.”
costs, reducing risk and achieving growth. “My point is that everybody is right. There
Sheffi explains why this book was so is no right and wrong. That’s where I diverge
difficult to write. “In all my other books, I from the people who hold sustainability as
had to explain a phenomenon, talk about it a moral imperative. I’m not buying that. For
and give examples. In this book, I felt I had me, it’s a question of what makes sense, what
to tread a fine line between what makes are the costs, what are the dislocation costs,
sense from a sustainability/global warming when does it make sense, where does it not
point of view and what makes sense from the make sense, what are companies doing, and
corporate point of view. I kept going back what are companies not doing. That’s where
and forth.” I’m coming from. That’s why it was a little
“I believe there must be a reasonable cost- more difficult to write. You won’t believe how
benefit balance between what companies are many versions of the book I went through. It’s
expected to do and what their role in life is – well over 20. And I’m still not satisfied.” •
Fast.
Efficient.
SAVE COST
Ctrack DRIVE.
DRIVER & DELIVERY NAVIGATION
With a host of features, this new solution will optimise
the management, safety, efficiency and productivity of
your mobile workforce and vehicles, ensuring increased
DAILY TASK OPTIMISATION profitability for your business.
drive@ctrack.co.za | sales@ctrack.co.za
0860 333 444 | www.ctrack.co.za
DYNAMIC INTELLIGENCE
Always Visible
ZZZ ¿VKJDWH FR ]DB&7B
