Page 11 - Logistics News - July August 2022
P. 11
O P I N ION
Today’s last-mile delivery visibility
means clarity and control
Courtesy SupplyChainBrain: Shailu Satish CEO DispatchTrack
True visibility makes an entire operation easy to understand at a glance and helps reach the right
decision more quickly. This results in better control of operations, keeping customers happy and
improving the bottom line.
ast-mile visibility is a hugely important concept, a delivery is successful or not: the end customers. In
one that impacts efficiency at every level of DispatchTrack’s 2022 Big and Bulky Home Delivery
Ldelivery operations, but it’s also one that can be Report, we found that nearly all consumers (90 percent)
difficult to define. Oftentimes, it feels like visibility is wanted the ability to track their orders. At the same time,
synonymous with GPS tracking and the ability to see a more than two-thirds said that the best part of a good
truck or van moving on a map. But as anyone who’s ever delivery experience was that the delivery was on time. In
waited an hour and a half past the original ETA for a food other words, order tracking is important, but it doesn’t
delivery order can tell you, just being able to see that make for great deliveries all on its own. Instead, it’s critical
something is running massively late with no explanation to deliver at the right time, every time.
doesn’t actually offer much value.
When this concept is framed in terms of customer
For a more precise idea of what visibility is, we need needs, it becomes obvious that visibility needs to be
to turn toward the group that ultimately decides whether thought of in terms of how it will provide ‘right-time’
L O GI S T I CS NEWS
www .l o g ist i csn e w s .c o .z a JULY/A U GU S T 2022 9
