Page 29 - Logistics News - Issue 02 - 2024
P. 29

D I S T R IBU T I O N C E N T R E S / L A S T MIL E








          no doubt we will win back the loyalty
          of our retailers affected by the initial   Digitisation of
          problems.


            The six key areas we are looking     last mile logistics
          at building on in the logistics space
          are:
          • Operational excellence.
          • Financial stability.
          • Customer service.                                By Renko Bergh, Co-founder of CtrlFleet
          • Governance and compliance.


          •  Building a SPAR performance         Digitsation of last mile logistics is a
           culture.                              transformative force reshaping the delivery

          •  Innovation in support of the overall   landscape for transporters and has a critical

           SPAR Strategy towards 2028.
                                                 role to play in the last mile segment in order


            We will be driving very specific     to enhance efficiency and customer service in
          innovation projects. At the end of     the delivery process.
          the day, it is people who are running
          machines, and people must execute
          the decisions that will create the           he last mile of analytics refers to the space between the data
          results that matter.                         team and the business teams. It is the moment between
                                                 T someone looking at your report or dashboard and the action
            This is why we are focused on        they take as a result; it encompasses all the back-and-forth questions
          developing logistics technical skills   we get about ‘what this graph means’ or ‘what data is included there’;
          and leadership levels across our       and it’s where we discuss the problems of our stakeholders and how
          business. Our recent syndicated        we can help solve them.
          project management programme,
          which entailed eight groups and        What does the data say about the importance of last
          involved 70 people, is a great         mile logistics?
          example of innovation in action. It    Despite being the shortest part of the supply chain, it’s often the
          has delivered excellent results and is   most complex and costly, accounting for up to 53 percent of the total
          now moving on to the implementation    shipping cost. A staggering 84 percent of consumers declare their
          phase across our DCs.                  reluctance to shop again with a retailer following a negative delivery
                                                 experience.
            I expect to see some powerful
          solutions coming to the fore as the       Additionally, 70 percent of consumers prioritise speed,
          best ideas from within our company     convenience and a friendly delivery service, with 90 percent viewing
          are tested and implemented.            two- to three-day delivery as standard and 30 percent expecting
                                                 same-day delivery. Astonishingly, 21 percent of consumers express a
            Ultimately, we are redeveloping      reluctance to buy from brands that offer no or limited order tracking,
          our logistics strategy to drive an agile,   highlighting the growing importance of transparency in the delivery
          reliable, sustainable supply chain     process.
          network to ensure retailer success.
          As the market becomes even more        The last mile in action
          sophisticated and complex, we will     Last mile logistics isn’t a one-size-fits-all solution. Its application
          ensure we keep our eyes wide open. •   varies across industries:


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