Page 26 - Logistics News - June/July 2021

L A S T MILE D ELIVERIES

Changing the face of deliveries

Picup has become a model for innovation in the courier and logistics space with its launch in June of
the Picup Plus driver model.

randed deliveries through Picup, a crowdsource Picup Plus works on a strict selection basis when
delivery and tech company, is now possible. measuring driver performance. This comprises key
BThe innovative last mile delivery company has factors like experience, track record, internal ratings
introduced a unique concept where its drivers become the and regular customer feedback. These drivers already
face of any specific brand. have a key understanding of how Picup works, their
individual clients’ needs, as well as the company culture
Until now, and current focus areas. They are groomed so that they
companies that are understand everything about the brand and can present
fully e-commerce those values and processes when they interact with the
have almost no face- customer.
to-face interaction
with their Picup’s sophisticated technology and AI modules have
customers. However, been developed in a way that promotes good behaviours
Picup is changing and the willingness to work. Arendse adds, “While we need
this by introducing to maintain good level of supply and demand to the driver
its premium network, we need to ensure we are rewarding drivers that are
driver network for going the extra mile and want to earn more.”
businesses.
Drivers with higher ratings will get preference on trips,
Picup Plus is a which drives positive behaviour through the network. They
premium service will offer guaranteed trustworthiness, as well as a lasting
aimed at businesses positive impression on collection and delivery.
that require drivers
to represent their Arendse says all drivers will undergo extensive training
brand. This service through their e-learning platform and attend virtual
was specifically workshops. “We are also open to collaborating on custom
designed for driver branding. This means that drivers could have shirts
business clients that require the delivery experience to align and caps that reflect the corporate identity of the company
with their customer experience strategies. for which they are delivering.”

Picup Head of Operations and HR, Ashley Arendse, gives Picup Plus can now also introduce specialised offerings
us a closer look at this new division, which was launched in such as facilitating payments or ID verification on delivery.
June 2021. “The innovation did not stop when the country Picup Pay, which will be launched shortly, will allow credit
went into lockdown during the pandemic. In fact, it allowed card and Snapscan payments on delivery.
L O GI S T I CS NEWS success, the Picup Plus driver model. We were inspired by synonymous with its virtual driver culture, streamlined

the team to flesh out yet another layer of their manifold
‘Picup Legend Network’ is a term that has become
customers who were looking for drivers to represent their
brand and act as not only drivers, but brand ambassadors,”
crowdsourced recruitment process and its strong focus on
he adds.
on-demand gratification. •

24 JUNE/JULY 2021 www .l o g ist i csn e w s .c o .z a