Page 27 - Logistics News - June/July 2021

M A R K E T T R E NDS

FAW Trucks committed to

keeping up with market trends

Ongoing research and development (R&D) are key to the sustained growth and survival of any
vehicle brand. This applies to FAW Trucks, which has, over its 27-year history in South Africa, become
renowned for its quality products and ability to cater to the unique needs of the South African
commercial vehicle market.

ith the FAW Group Corporation, China’s advanced. They also want a wider choice. Thanks to the
oldest and largest vehicle manufacturer, as its R&D facility in China, we are able to bring to market
Wmajority shareholder, the local operation is robust, high-quality vehicles.”
able to provide South African customers with products that
have been researched and developed to excel in even the
harshest working environments, without compromising on
innovation, technology and comfort.
FAW Trucks places a high premium on R&D in order
to not only maintain its leadership in the Chinese market,
but also to ensure that it keeps up with the rapid advances
being made in technology. Its R&D facility is based at the
FAW Trucks manufacturing facility in Qingdao, China. “The
R&D centre greatly enhances the brand’s technological
research and development capabilities, accelerates
development of new products and strengthens its position
in global markets,” says Jianyu Hao, CEO of FAW South
Africa. “One such global market is South Africa, where
FAW Trucks is consistently ranked amongst the top sales A prime example of this continued innovation and
performers on the sales charts.” progress is the fact that FAW Trucks is on the verge
of introducing a new automatic model in the heavy
The brand’s local popularity can, in part, be attributed to commercial vehicle (HCV) segment of the local market. A
the fact that all models sold in South Africa undergo testing new model in the eight-ton segment will also go on sale
to prove that they can withstand the unique – and often here before the end of the year.
harsh – working conditions associated with African markets.
In order to ensure that products live up to their reputation of FAW Trucks achieved a significant milestone in its local
being trucks that are built in South Africa, for Africa, most of history by taking the top spot in the HCV segment of the
the current model range, such as the 6.130FL and 8.140FL as local market for the first time in the first quarter of this
well as newer models such as the JH6 28.500FT, are Euro 3 year. It has performed consistently well in the segment ever
compliant. Adding further peace of mind for buyers in South since. “As China’s leading producer of commercial vehicles,
Africa and in other countries on the subcontinent, FAW FAW Group has earned a reputation for leading that
Trucks offer warranties of up to three-years/600,000km. country’s automotive industry with the latest innovations.
The company continues to steer its own course rather
“In the highly competitive South African commercial than simply imitating others. Thanks to the work done
vehicle market, durability and quality are key factors,” at the Quingdao R&D facility, FAW Trucks is able to lay a L O GI S T I CS NEWS
explains Hao. “Customers expect their trucks to withstand clear path for the future. It goes without saying that FAW
a rough operational environment, but also expect the Trucks here in South Africa will also reap the benefits,” Hao
vehicles to be fuel efficient, lightweight and technologically concludes. •

www .l o g ist i csn e w s .c o .z a JUNE/JULY 2021 25