Page 14 - Case Study Annual 2018

LAA Platinum Award

Direct to customer solution

In 2013, DSV recognised the global trend of ‘direct to consumer’ solutions and the
increasing demand for hybrid ‘final mile’ solutions, and began designing a solution
which would cater for both B2B and business-to-consumer (B2C) markets.

The challenge delivering a higher volume of low value single
As part of its core business model, DSV has the shipments to variable addresses at a reasonably
operational and geographical capability to meet charged fee could not be met without sacrifi cing
the demand for hybrid ‘fi nal mile’ solutions, but non-negotiable deliverables using the existing DSV
faced the challenge of providing the service at the model. To overcome this challenge, DSV began
expected service levels without increasing the cost to identify possible solutions that meet both the
to the client or introducing signifi cant complexities clients’ requirements as well as DSV objectives.
to the existing operational model. DSV identifi ed the following risks that had to
The client’s expectation of managing and be mitigated: Consumer or consignee availability;

12 The Logistics News Case Study Annual 2018