Page 45 - Logistics News - September October 2023

E-C O MMER CE

Also on the rise are subscription services. Thirty- Customers enjoy a variety of payment
one percent of Europeans say they have at least one options
subscription with an online retailer, with beauty and food E-commerce retailers across the globe offer a variety of payment
subscriptions being the most popular. Across the globe, options. Eighty-five percent of European online shoppers and 85
36 percent of shoppers have a subscription service to percent of global shoppers are satisfied with the payment options
an online retailer. Beauty products are the number one offered at checkout. Credit or debit cards and digital wallets such
subscription, followed by food and clothing. as PayPal are still most popular, but buy now, pay later (BNPL)
options are on the rise in Europe, particularly in Sweden, the
Shoppers want to go green Netherlands, Germany and Austria, while cash on delivery still
Sustainability continues to be an important aspect for online plays an important part in large parts of the world such as the
shoppers. Sixty-four percent of Europeans say that shopping MENA region (32 percent), the Czech Republic (22 percent) and
online sustainably is important to them, but only one in five are Italy (15 percent).
willing to pay extra for a greener delivery – expecting retailers to
pay for the additional costs. However, 49 percent of European The DHL Online Shopper Survey 2023 provides insights into the
customers are prepared to accept longer delivery times if that international e-commerce industry, specific markets and consumer
means that the delivery is more sustainable. Viewed globally, a preferences. DHL eCommerce commissioned the study to better
similar picture appears. More than 70 percent of respondents understand consumers’ online shopping habits across Europe
say that sustainability is important to them when they shop and the globe. The global survey took place across 13 global
online and almost half would be prepared to wait longer for their markets (Argentina, Australia, Brazil, Canada, China, India, Malaysia,
deliveries. But, given a choice, only 28 percent see fit to pay more Morocco, Nigeria, South Africa, Thailand, UAE and USA), plus 10
for a more sustainable delivery. European countries and involved 11,500 participants. •

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