Page 16 - Logistics News - September October 2023

P RESCRIPTIVE AN ALY TI CS

Pr escrip ti v e analy ti cs deliv er s
Prescriptive analytics delivers
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By Carsten Schubert, Co-Founder & Ops Director, Transnova

Gain an advantage in the increasingly connected business environment by harnessing the power

of prescriptive analytics.
he age of connectivity is at its outset. While demographic trends that indicate how to deploy a new
today, nearly 40 percent of the world’s population facility in a new location.
T has an Internet connection, that number will only
continue to increase. The Internet of Things (IoT), where Business leaders who harness the power of
products communicate with their surroundings via prescriptive analytics will gain an advantage in
connectivity, like a car receiving instructions to the increasingly connected business
slow down from sensors on a bridge detecting environment that calls for data-driven
ice, is imminent. risk management and capital deployment
simulations. Here’s how decision-makers
Businesses and enterprises that wish to will prevent their organisations from losing
keep pace with innovation must find a way to cash while driving higher profits with
harness insights that are contained in massive prescriptive analytics.
data sets. These insights may range from
information about how much to charge for a “Prescriptive analytics is the application
product or service at a particular time of day to of logic and mathematics to data to

14 SEP T E MB E R/O CT O B E R 2023 www .l o g ist i csn e w s .c o .z a