Page 25 - Logistics News - Issue 01 - 2024.indd

A DV E R T O R I A L : CT R A CK

unnecessary downtime. Crystal can be used to fine-tune response, driver identification, video camera solutions
fleet operations, cut costs and tick all the right boxes to and door sensors.
always remain compliant.
SMART integrations can seamlessly connect
Improved customer interaction is built in by with third-party applications that cater to your
automatically giving a heads-up about route specific industry needs such as activating bespoke
delays or a detailed account of deliveries, collections SMILE scripts, monitoring trailers, keeping an eye
and shipment times. Crystal facilitates a way to on temperatures in the cold chain and managing the
build trust and credibility for customer service integration of third-party hardware.
excellence.
Crystal by Ctrack’s unique differentiators can be
Driver behaviour can be managed and improved applied to any industry and are modular, allowing
thanks to in-cab communication, navigation assistance fleet managers to expand and scale down the
and incident alerts. The driver app streamlines the required functionality seamlessly as their
driver’s workload by offering a variety of functionalities business needs ebb and flow, meaning that you
such as navigation, messaging, pre-trip reports and only pay for what you need and use. Modules
driver scoring in a single location. Productivity and include features such as Route Planning, Electronic
efficiency are optimised thanks to job scheduling and Proof of Delivery, Job Management, Analytics and
route planning, rich fleet analytics, SMART integration Live In-cab Cameras.
and the live productivity dashboard.
“Harnessing the power of telematics, tracking
The way vehicles are used has a direct effect on your and data analytics is no longer reserved for big
bottom line and Crystal facilitates fuel consumption businesses with massive fleets, but can lead to
monitoring, engine performance monitoring via CAN significant advantages, especially for small and
Bus, cold chain monitoring and a 24/7 bureau service, medium-sized businesses (SMEs). Ctrack offers a
allowing you to easily manage usage daily. wide variety of functionality that is available when
you need it, all from one easy-to-use platform, making
Safety and security are guaranteed thanks to it the ideal partner for surviving this ever-changing
a variety of features including 24/7 stolen vehicle industry,” concludes Jordt. •

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