Page 57 - Logistics News - Issue 01 - 2024.indd

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ISUZU Trucks celebrates 11-year reign as

top brand in sector

ISUZU Trucks proudly celebrates its outstanding • 2023 total volume: 1,160 units, compared to 2022’s
11-year reign as the number one brand in South Africa’s 1,223 units.
cab-over-chassis medium and heavy commercial • 2023 market share: 21.2 percent, reflecting a notable
vehicle (MCV and HCV) segments. Despite market 0.7 percent increase from 2022’s 20.5 percent.
challenges, ISUZU Trucks continues to lead the pack, • Despite a decrease in volume within the segment,
reinforcing its commitment to excellence and customer ISUZU Trucks has successfully increased its overall
satisfaction. market share.

Medium commercial vehicle segment The success is further exemplified by the NPR
In 2023, ISUZU Trucks maintained a significant 400 and FTR 850 models, which stood out as the top
presence in the MCV segment. The sales results volume-selling model derivatives, showcasing the
showcase the brand’s resilience and market leadership: brand’s ability to meet diverse market demands.
• 2023 total volume: 1,632 units, reflecting a 5.1 percent
decline from 2022’s 1,720 units. “We are immensely proud of this achievement
• 2023 market share: 30.8 percent, indicating a 1.4 and grateful for the support of our valued customers,
percent decrease from 2022’s 32.2 percent. dealerships and partners who have played a crucial
• ISUZU Trucks secured the top volume-selling cab- role in our continued success,” says Craig Uren, Senior
over-chassis (excluding van and bus) position for Vice President Revenue Generations (SACU) at ISUZU
all 12 months, with March standing out, achieving a Motors South Africa. He furthermore expresses
remarkable 198 units. gratitude for the continued support of customers,
dealerships and partners, stating: “These results
Heavy commercial vehicle segment reinforce our dedication to providing high-quality,
ISUZU Trucks’ performance in the HCV segment innovative solutions. ISUZU Trucks remains committed
highlights its adaptability and strength in a dynamic to setting industry standards and driving the future of
market: commercial transportation.” •

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