Page 55 - Logistics News - Issue 01 - 2024.indd
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N E WS
The SPAR Group
redefines township
shopping through local
partnerships
IN A series of first-in-South Africa partnerships forged These savings, previously spent on travel, are being
to stimulate local economies and revolutionise the directed towards purchasing food, directly benefiting
shopping experience for township residents, The SPAR families. The expanded variety of groceries available
Group is collaborating with local providers to power its through the SPAR2U service is also empowering
SPAR2U delivery service in underserved areas across households to diversify their food choices, including
the country. This move is challenging the notion brands and products they might not have previously
that townships are high-risk areas and cannot be considered.
adequately serviced.
“At The SPAR Group, we understand that for the
One such partnership is a collaboration with KasiD, poorest 10 percent of households, food makes up 40
a food delivery service that has played a pivotal role percent of their total expenditure. Food is expensive
in launching the SPAR2U home delivery service in right now and so, if we can help our shoppers save,
Tembisa. The relationship between SPAR and KasiD either through our house brand SPAR products or
will enable the roll-out of SPAR2U services in Kempton through delivering their groceries to their doors, then
Park, Kaalfontein, Ivory Park, Soweto, Mamelodi and we’re committed to that, regardless of their location.
Glen Marais. We are deeply dedicated to becoming a part of
these communities, delivering SPAR retail services
SPAR2U is also establishing partnerships with through our local partners who possess an acute
Delivery Ka Speed in Pretoria, expanding its reach to understanding of local needs, actively support local
Mamelodi and Hamanskraal, and will soon be rolling causes and provide employment for individuals
out partnerships with other local providers to offer from the very communities they serve,” says
SPAR2U in townships across the country. Raubenheimer.
“Residents in these areas can now easily access As purchasing and delivery habits evolve, The
SPAR2U by downloading the app, placing an order from SPAR Group aims to proactively adapt to the changing
their favourite store and our partners will handle the landscape to introduce SPAR Rewards, conditional
delivery,” explains Blake Raubenheimer, Omnichannel offers, single-product and multi-product purchasing
Executive at The SPAR Group. “A significant portion incentives, combo deals and more to enhance the
of South Africans reside in townships and should township shopping experience.
have the same access to the ease and convenience of
online shopping and home deliveries as residents in “We want to empower township shoppers in
city areas. But, SPAR2U deliveries by our partners are the digital era, making shopping more accessible,
not just about ease and convenience; they’re primarily convenient and cost-effective for all. We are proud to
about seizing cost-saving opportunities. Township stand by our commitment to serve and uplift South
residents no longer have to queue at taxi ranks Africa’s townships. Together with our dedicated
and travel long distances for their shopping. partners, who exemplify The SPAR Group’s core value
Neighbours are collaborating, pooling their grocery to serve the communities in which our member stores
needs, sharing delivery costs and ultimately saving operate, we look forward to continuing to reshape the
money.” future of township retail,” concludes Raubenheimer. •
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