Page 8 - Logistics News - Issue 01 - 2024.indd

E-C O MME RC E D E L I V E R Y

5 cost-effective strategies to
5 c os t -e ff ectiv e s tr a t egies t o

optimise e-commerce delivery
op timise e-c ommer ce deliv er y

By Shermandra Singh, Speaker, Author and
Commercial Director at Dovetail Business Solutions
E-commerce is steadily driving global retail, with consumers in Africa
increasingly turning to online stores for their shopping needs. Amid this
transition, a key determinant of success and growth for online businesses lies in
their delivery mechanism.

-commerce delivery can be defined as the processes an end-user experience, resulting in increased customer loyalty
online retailer employs to get purchased products directly and overall profit. As such, learning how e-commerce delivery
E to the customer’s doorstep. With online shopping, instant cuts costs with effective strategies and by implementing
gratification is removed, meaning that the speed and ease of cost-effective approaches is an essential skill for online
delivery become crucial components of customer satisfaction. businesses today.
Also, it’s a strategic lever that affects revenue, with efficient
delivery systems often leading to repeat business, positive Understanding the costs of e-commerce
customer reviews and word-of-mouth referrals. delivery
Understanding your e-commerce delivery costs is fundamental
However, delivery systems can be expensive, often eating to identifying areas where savings can be made. The delivery
into profit margins. This is where cost-effective delivery process is not just about getting the product from point A to
strategies come into play. A well-optimised and budget-friendly point B; there are several expenses associated with it that can
delivery system can not only reduce costs, but also improve the quickly add up. Several cost drivers in e-commerce delivery

6 I S S UE 01 – 2024 www .l o g ist i csn e w s .c o .z a