Page 19 - Logistics News - July August 2023
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AD VE R T O R I AL
that the right people are informed ahead of time, every time. applications that cater to your specific industry needs. This
At any point in the day, fleet managers can rely on a snapshot includes activating bespoke SMILE scripts, monitoring trailers,
summary that gives them an instant view of crucial, relevant implementing breathalysers or keeping an eye on temperature
data in real-time. High-quality data is packaged in the simplest in the cold chain. Ctrack’s unique differentiators can be applied
format possible, facilitating the reporting and insights that to any industry.
allow for swift, well-informed decision-making.
The flexibility of ‘Crystal Analytics’ means that users have all
Crystal allows for the effortless scheduling of what needs the functionality they want or only what they need. Users have
to go where and when it needs to be there and ensures the ability to add and customise modules according to their
that it happens. The power to predict is beneficial to your specific needs. Crystal will gather all the information required to
clients too. Communication down the supply chain has been equip you with the insights to make better business decisions.
optimised with the addition of powerful modules such as Crystal presents this information in a way that is easy to
‘Electronic Proof of Delivery’, which ensures that all parties are access, simple to understand and practical to apply.
automatically kept up to date with objective and transparent
evidence that operational milestones are achieved, with the “One single platform allows for the management of fleets
foresight to make changes ahead of time, if need be. as well as a wide variety of insights into how to improve.
Crystal can predict what will happen based on previously
Users are now able to add camera and video technology captured historical data, ensuring optimal use of vehicles and
to the Crystal suite, offering a live feed into the inside of the limiting downtime by proactively taking action such as ordering
vehicle and of the person operating it, granting unprecedented parts or making workshop bookings,” adds Jordt.
insight into what is happening at that exact moment. Crystal
video gives fleet managers eyes everywhere, accessible from The Crystal mobile app, available in both Google and Apple
any smart device at any given time, from one platform. stores, completes the loop as it is designed to provide valuable
information about daily operations in the simplest way possible
In addition, the Ctrack Bureau service facilitates the use and facilitate the optimal running of fleets and vehicles for both
of AI technology that works along with the camera systems drivers and fleet managers.
to automate the process of identifying transgressions,
significantly reducing the legwork required by fleet managers “’The power to predict’ vision relies on historical and
in managing driver behaviour more efficiently, with deeper predictive data to digitally transform our business to ensure
insights that allow for better decisions in a tough trading that we are future-proof. With our wide variety of hardware
environment. solutions working in conjunction with Crystal, and our constant
investment in research and development, we look forward to
Crystal’s scalability extends even further with SMART offering our customers world-class products for many more
integrations, seamlessly connecting with third-party years to come,” concludes Jordt. •
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