Page 21 - Logistics News - July August 2023

BU SINE S S S T R A T E GIE S

2. Define clear measurable outcomes start more work than can be finished. This improves focus,
Outcomes define the ‘what, why and how much’, but not reduces context switching and enhances the quality of
so much the ‘how’. Good outcomes are inspirational, delivery.
objectively measurable and horizon-bound. The work of
strategy is to set and communicate meaningful direction. 5. Sequence work with value in mind
Having clear, measurable direction in place in the form of Prioritise work items based on their value and urgency,
long-term, mid-term and short-term horizon outcomes using methods like cost of delay to make informed trade-off
provides context for the work being undertaken as well as decisions and ensure the best outcomes.
allows for early and regular detection of progress towards
the goal. 6. Visualise work in progress
This allows for better understanding and coordination, while
3. Align work with strategy deliberate measurement and improvement strategies ensure
Explicitly link the work being done to higher-order continuous progress and customer satisfaction.
measurable outcomes, ensuring that it contributes directly
to achieving strategic goals. By adopting these practices, businesses can transform
their organisational culture, enhance employee morale, deliver
4. Avoid overloading work high-quality solutions and ultimately achieve bottom-line
Understand delivery capacity and resist the temptation to success. •

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