Page 18 - Logistics News - Issue 01 - 2024.indd
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          Infrastructure and onshoring                           SSA, rich in resources, has a competitive advantage
          Addressing historical infrastructure challenges in SSA, such as   in the global supply chain as the heavy reliance on
          port inefficiencies, requires intentional and collaborative efforts.   exports from the region continues to yield demand
          Ongoing supply chain efforts to develop infrastructure, invest   across trade borders. As digitisation and automation
          in free zones and establish manufacturing and processing   continue to grow in 2024, the supply chain industry
          hubs will enhance onshoring ventures across the continent.   will continue to work towards building harmonious and
          Integrated logistics frameworks are essential and not only offer   optimised trade flows, propelling the African continent’s
          business benefits like cost savings, but also bring job creation   overall growth.
          and underscore intra-African trade opportunities.
                                                                 The 2024 Trade in Transition report, commissioned
          Technology as a driver                              by DP World and led by Economist Impact, reinforces
          The digitisation of the supply chain will be an ongoing trend   this outlook, with almost 30 percent of regional surveyed
          in SSA, empowering the region to overcome historical   business leaders anticipating that Africa will emerge as
          infrastructure challenges and ushering in a new era of business.   the third-largest market in 2024, trailing only Europe and
          Africa’s growing youth population positions the continent as an   North America. The report highlights new trade pacts,
          ideal market for global players, with e-commerce acting as the   predictions of increased intra-African trade and executives’
          catalyst. In addition, artificial intelligence (AI) and the Internet   commitment to integrating technology to bolster supply
          of Things (IoT) will enable end-to-end visibility for customers   chains and gain real-time insights. This aligns with ongoing
          and provide businesses with data for predicting disruptions and   efforts to fortify SSA’s supply chains, ensuring they remain
          making insights-driven decisions, including on production and   resilient, sustainable and integral to the global trade
          transport capacity.                                 landscape. •



           16       I S S UE 01 – 2024                                                   www .l o g ist i csn e w s .c o .z a
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